12Labels got its company name by testing 12 new retail products our first year in business. Now, we test more new products than any other private label company. Every year we travel the globe attending trade fairs, looking for new factories to partner with. We go through hundreds of product samples every year. Our main retail buying philosophy is to solve problems with products. Occasionally we also invest in entertainment & fashion products. Any new product(s) that pass our initial 6 month period of consumer testing, will become part of larger brands with catalogs of related products.

We work very hard to create the kinds of brands consumers want to see. This means lots of data driven research when selecting products. Then it means, creating world class graphics artwork and stunning product photography. Once we have established a solid brand foundation, we use our programming skills and resources to create a cutting edge e-com website. Our LEAN methodologies and prototypes start to work IMMEDIATELY. There is no waiting around for everything to come together. Our art department sits right next to our sourcing department. All communication is crystal clear throughout the product and brand development process. Clear communication and NAME BRAND expectations, helps us achieve BEST in class results. Simply put, we are here to help you achieve Name-Brand status. These days, anyone can create a brand. Only one will reach Name-Brand consumer perception. Don't you want that brand to be yours? If you want to be the best, you will need obsessive quality-control standards along with artistic product presentation. We will help you reach this levels of consumer perception in your online niche or retail store aisle.

Thank you very much for taking the time to browse 12Labels.com. We reserve the right to be highly selective with regards to joint ventures and new client approval. We apologize in advance if we do not work with you. We only work with people who want their products and brand to be the best of the best. We are not here to help anyone make bad/cheap products look better than they are.